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Writer's pictureCiaran McGuigan

Time is NOT on your side

Many teams and executives will spend a LOT of time planning budgets, targets and strategies. That’s all valuable stuff, however it does not come first. Your first activity has to be managing your sales time effectively. Most plans end up in a plastic binder and are looked at once a year.



Red figure standing on clock


I suggest that before you plan anything you devote at least 20% of your total diary time to prospecting activity that is TALKING to prospects. Measure your $$$ performance monthly but manage your weekly budget by ACTIVITY not dollars.


Manage your goals quarterly and plan each week’s activity on a Sunday evening. Do not plan on a day by day basis. If you work in a large office allow 30 - 40% of your total time for unplanned interruptions.


Elevate your sales game to new heights by exploring Ciaran’s expert advice in ‘The World’s Best Sales Tips’ along with the latest cutting-edge strategies unveiled in his newly released book ‘Interruption Selling’.


Book cover of The Worlds Best Sales Tips by Ciaran McGuigan
Interruption Selling Book, Kindle


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